Dexcom: Super Bowl Campaign
Our team collaborated across multiple practices to craft a seamless, integrated campaign for Dexcom’s Super Bowl commercial. From concept to execution, we strategically combined creative, media, and digital efforts to amplify the impact of this high-profile spot. The result? A cohesive, engaging campaign that resonated with millions of viewers during one of the most-watched events of the year.
Kimpton: Food Trends 2024
We partnered with IHG to develop an innovative campaign spotlighting the emerging food trends that position Kimpton Hotels as a leader in the culinary space within the hospitality industry. Our approach focused on highlighting Kimpton’s commitment to staying ahead of evolving guest preferences, with a focus on unique, locally sourced ingredients, plant-based options, and sustainable practices. Through a combination of engaging visuals, chef interviews, and behind-the-scenes content, the campaign not only showcased Kimpton’s distinct culinary offerings but also reinforced its reputation as a trendsetter in hotel dining experiences.
Dexcom University - Season 3 Campaign
Our team created an activation event featuring athletes with diabetes, partnering with Dexcom to launch a mentorship program. The event highlighted their success using the Dexcom G7, which enabled them to excel in their athletic careers. We developed a range of deliverables to boost awareness across both broadcast and D2C platforms.
Revlon: American Crew
Revlon teamed up with soccer player Ollie Palmer to showcase his game day routine and how he integrates products like American Crew into his regimen. Highlighting the importance of self-care and grooming, Ollie reveals how these products help him feel confident and prepared to perform at his best on the field. This partnership underscores the role of personal care in peak performance, aligning Revlon’s American Crew brand with the values of discipline, preparation, and excellence in sport.
Revlon: American Crew
Revlon partnered with soccer player Ollie Palmer for a rapid-fire Q&A session, where he shared insights into his game day routine. The content captured Ollie’s quick, candid responses about how products like American Crew are essential to his match-day preparation, helping him stay sharp and confident. This fast-paced format provided an engaging way for fans to connect with Ollie’s routine while reinforcing Revlon’s commitment to grooming excellence in the world of professional sports."
Dexcom University - Mentor Match
As part of the Dexcom University campaign, we partnered with basketball player Shalomi Sanders to create a dynamic mentor match program. This content extension not only highlighted Shalomi’s journey and success with Dexcom but also provided an inspirational platform for students and young athletes to connect with mentors who understand the challenges of managing diabetes while pursuing athletic excellence. The initiative reinforced Dexcom's commitment to empowering the next generation through both education and mentorship.
Dexcom University - Mentor Match
As a key element of the Dexcom University campaign, we teamed up with Indianapolis Colts player Adonai to develop an engaging mentor match program. This initiative showcased Adonai’s experience with Dexcom, offering a powerful example for young athletes and students managing diabetes. The program created a unique opportunity for aspiring athletes to connect with mentors who shared similar challenges, fostering a supportive community. Through this effort, Dexcom reaffirmed its dedication to inspiring and educating the next generation of talent.
Revlon: CND
We collaborated with Revlon to develop a captivating 4-part educational series for their CND Nail line. Each episode featured rapid-fire tips and insights from nail experts, highlighting key techniques and trends in nail care and artistry. This engaging format not only educated viewers on the benefits and application of CND products but also showcased Revlon’s commitment to empowering consumers with expert knowledge and practical skills in nail grooming.
Radia: Windrunner
We teamed up with Radia to produce their debut Unsheathe video, featuring the impressive unveiling of the largest plane designed for transporting onshore and offshore wind turbines. This engaging video provided an inside look at the cutting-edge aircraft, highlighting its innovative design and capacity to advance renewable energy logistics. The content not only showcased Radia’s pioneering role in the industry but also offered viewers a captivating glimpse into the future of wind turbine transportation.
Dexcom: Partnerships
We collaborated with Dexcom to spotlight their partnerships with leading devices like Omnipod, Garmin, and Apple. In this engaging campaign, we teamed up with Dexcom Warriors to share their personal stories of using the Dexcom CGM alongside these cutting-edge technologies to effectively manage diabetes. Through compelling narratives and firsthand experiences, the campaign highlighted how these innovative tools work together to empower individuals in their diabetes management journey, showcasing Dexcom's commitment to enhancing lives with integrated technology.
Dexcom: Food Series
Dexcom teamed up with a renowned nutritionist to curate a collection of diabetes-friendly recipes designed to promote healthier living. This collaboration produced a series of delicious, easy-to-make dishes that not only cater to specific dietary needs but also inspire better eating habits. By blending expert nutritional advice with practical, flavorful recipes, Dexcom’s initiative empowers individuals to take charge of their health while enjoying satisfying meals.
Taylor Morrison x The Home Edit
Taylor Morrison joined forces with The Home Edit to produce a series of home organization videos that highlight the architectural elegance and design features of Taylor Morrison homes. This engaging series offered viewers a behind-the-scenes look at how expert organization transforms spaces, emphasizing both functionality and style. By showcasing the seamless blend of Taylor Morrison’s craftsmanship and The Home Edit’s organizational expertise, the series illustrated how thoughtful design and smart storage solutions enhance the beauty and livability of these homes
Dexcom Warrior Story Campaign
Annie + Leo
Each year, we produce a series that showcases individuals living with diabetes and their personal journeys using the Dexcom CGM. These stories highlight how Dexcom has successfully supported their diabetes management. The series is designed as organic content to drive awareness and engagement across social media platforms.
Dexcom Warrior Story Campaign
Alton M
Each year, we produce a series that showcases individuals living with diabetes and their personal journeys using the Dexcom CGM. These stories highlight how Dexcom has successfully supported their diabetes management. The series is designed as organic content to drive awareness and engagement across social media platforms.
Dexcom Warrior Story Campaign
Col. Greg
Each year, we produce a series that showcases individuals living with diabetes and their personal journeys using the Dexcom CGM. These stories highlight how Dexcom has successfully supported their diabetes management. The series is designed as organic content to drive awareness and engagement across social media platforms.